Kool-Aid Mystery Flavor Sweepstakes - Kraft Heinz Foods


Kool-Aid Man has gone MISSING!!!

Kool-Aid Man got lost creating his newest flavor! If you can help us find him and reveal the mystery flavor, you'll get a chance to WIN A SWEET TRIP ANYWHERE IN THE U.S.! And just for guessing, you'll get a chance to instantly win hundreds of other prizes.

Official Rules

First Prize

ONE (1) GRAND PRIZE Winner has the choice to select one (1) of the two (2) following options:

(i) A trip for two (2) to winner’s choice of a city in the United States. Trip package includes round trip, coach-class air transportation for two (2) from a major airport near winner’s home (determined by Sponsor in its sole discretion); five (5) nights' accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); ground transportation to and from destination airport and hotel

and $1,000.00 spending money. TAX GROSS UP PAYMENT: Sponsor will also provide winner a single cash payment in the form of a corporate check, which is intended to assist the winner with any federal, state, or other tax obligations related to the Grand Prize (the “Tax Gross-Up Payment”). The Tax Gross-Up Payment will be $2,000.00. The Grand Prize winner’s actual tax liabilities related to the Grand Prize could exceed the Tax Gross-Up Payment. The Grand Prize winner is solely responsible for all applicable federal, state, or other tax obligations related to the Grand Prize. Sponsor will not provide any further assistance toward the winner’s tax obligations. Approximate Retail Value (“ARV”) of the Grand Prize Package is up to $10,000.00. Actual value may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and approximate retail value.

(ii) $5,000 check. ARV is $5,000.00.

Entry Form


Other Prizes

TWO HUNDRED (200) FIRST PRIZES: Each Winner will receive one (1) Kool-Aid Mystery thermos. ARV: $13.20.

FOUR HUNDRED (400) SECOND PRIZES: Each winner will receive one (1) Kool-Aid Man iPhone X phone case. ARV: $12.00.

FOUR HUNDRED (400) THIRD PRIZES: Each winner will receive one (1) pair of Kool-Aid Mystery socks. ARV: $10.80.

Winners List

There are two (2) ways to enter:
A.) Scan a Qualifying Product Package with your Device
B.) Visit Microsite from a Desktop Computer


Kool-Aid Mystery Flavor (the “Promotion”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least thirteen (13) years old at the time of entry. If you are a minor in your state of residence, you must have the permission and consent of your parent/legal guardian to participate in this Promotion.

Limit: One (1) Instant Win Game prize per person.

Show all 29 New Sweepstakes

Email Newsletter

$25 amazon.com gift card

Love sweepstakes, contests, and giveaways? Why not enjoy the best of them delivered to your mailbox every day or week! Join our email newsletter and you will be entered for a chance to win this week’s $25 Amazon Gift Card instantly! Official Rules.