Fuel for the Fan Sweepstakes - The Hershey Company


You could instantly win a $100 Gift Card. 10 winners chosen daily, plus one Grand Prize winner will win $1,000! And you get a $1 coupon just for entering!

Official Rules

First Prize

One (1) Grand Prize will be awarded consisting of: One (1) $1,000 Hy-Vee Gift Card. The Approximate Retail Value ("ARV") of all Sweepstakes Prizes is $1,000.00

Entry Form


Other Prizes

A total of Five Hundred and Thirty (530) Instant Win Prizes will be awarded, with ten (10) Instant Win Prizes to be awarded each day during the Promotion Period, as detailed below (one (1) prize per person):
Four Hundred and Seventeen (417) $10 Hy-Vee Gift Cards
Seventy-Five (75) $15 Hy-Vee Gift Cards
Thirty (30) $25 Hy-Vee Gift Cards
Eight (8) $100 Hy-Vee Gift Cards
The ARV of all Instant Win Prizes is $6,845.00
To participate, text FANFUEL to 80160 during the Promotion Period. Once the text message is received, the entrant will automatically receive one reply text message with a link to http://www.HyveeMarchMadness.com ("Website"). The entrant may then visit the Website using the browser on his/her mobile device and follow the links and instructions to enter. An entrant is not required to send a text message to participate in the Sweepstakes and, instead, may access the Website directly to enter. Note that an entrant cannot receive an entry into the Sweepstakes solely by texting FANFUEL to 80160. Upon accessing the Website, enter the Promotion by completely entering your correct information on the registration form (required fields include: Full Name, Full Mailing Address, Phone Number, Birth Date and Email Address) with your true and correct information. Upon registering, you will earn one (1) Entry into the Sweepstakes. You will also earn one (1) gameplay for the "Click & Reveal" Instant Win Game. When the Game is completed, you will be notified if you are a winner or loser.


The Promotion is open only to legal residents of the 48 Contiguous United States (excluding Puerto Rico) and the District of Columbia (excludes Alaska & Hawaii), who are 18 (except Alabama and Nebraska 19 and 21 Mississippi) years of age or older at the time of Promotion registration. Employees of The Hershey Company ("Sponsor"), TPN Retail, Hy-Vee, Inc., Realtime Media LLC ("Administrator"), their respective parent companies, affiliates, subsidiaries, advertising, and fulfillment and marketing agencies, (collectively, "Promotion Parties") their immediate families (parent, child, sibling & spouse and their respective spouses, regardless of where they reside) and persons living in the same households as such individuals (whether related or not) are not eligible to participate in the Promotion.

Limit of one (1) Sweepstakes Entry per person, per email address, per day throughout the Promotion Period. Limit of one (1) Instant Win gameplay per person, per email address, per day throughout the Promotion Period.

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